Company Highlight: Shinola
Detroit is often labeled as “The Motor City” and is given the credit of reshaping the music industry with the advent of Motown. Decades after, the halls of Hitsville U.S.A. were turned into a museum, and, following a never ending industrial roller coaster ride with the auto industry, a new company is gaining steam.
Shinola is this new company. The goal of Shinola is to offer an American made product to compete in a field that is dominated by European companies. In a generation where fine watches, leather goods, and bicycles are the new norm in downtown cities, Shinola wants to show that American, specifically Detroit, made quality is still the highest around; just like the auto industry.
First the watches: Shinola has created a series of watches that are all adorned with an American made leather strap. The watches come with different colored faces and leather bands in a variety of sizes. “The Runwell” timepiece seems to be the new hype in the watch industry. Sites like GQ and Forbes have all recently wrote about this new and upcoming company. Simply put, every article claims that Shinola is a game changer. It proudly displays what an American made product can do in a world dominated by Louis Vuitton and Rolex.
The rest: Although “The Runwell” watch is the highlight of Shinola, their products don’t stop at just that. Leather goods, like backpacks and electronic holders, are offered in multiple colors and match perfectly with the straps that are featured on the Shinola time pieces. The leather pieces show off an American hipster style, while at the same time making designer aficionados drawn to them. As if the combination of time pieces and leather goods weren’t enough for Shinola, the company also makes their own line of American made bicycles. If you take a walk down any street in most major American cities today, you will find that you are almost ran over by someone with a bicycle that is brand new, but looks like it was their grandfather’s. Shinola is now in on that market. Offering a bright orange, green, baby blue, and yellow bike for males and also a pink one for women, Shinola has created a high quality bicycle for anyone willing to pay the $1,900+ price tag.
Detroit has always been a blue collared town who has seen both success and failures. The recent past has forced Detroit, and the state of Michigan, to reinvent themselves. Companies like Shinola are putting Detroit back on the map for things that could never have been dreamed of a decade ago. Now, the city of Detroit is proudly printed on the back and face of every Shinola watch with their signature engraving that reads, “Built In Detroit”. Shinola is allowing Detroit to be in forefront to people who like to indulge in the finer things. Although the price tag may seem steep for some of the Shinola goods at first, when you put things in perspective it is worth it. The company has a blue collared product that represents what the city of Detroit is known for: hard work and great quality.
Please visit Shinola’s website to view any of the products featured in this post. All images were taken from their official site.
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